The Hanwoo (한우), is a breed of small cattle indigenous to Korea. This breed is raised mainly for meat and is the source of Hanwoo beef, one of the most rare and expensive meats in the world. Coveted for its high marbling, Hanwoo beef is preferred in Korean cuisine despite its high price, as it is typically fresher and regarded as premium beef thanks to its high palatability and desired chewiness.
As the Japanese wagyu cattle are the offspring of Korean hanwoo, you can find the taste to be similar to wagyu, but with a beefier taste. Hanwoo is rarely exported due to demand at home, only recently did Hong Kong receive the approval to serve Hanwoo. “It’s a very special breed because it takes a long time to get consistent cattle,” explains associate director Andrew Lee Chi-ho of the first firm in Hong Kong to import Hanwoo beef. “It takes five to 10 generations, 15 to 30 years, to get consistent marbling, flavour and good structure.”
Unlike the practices in the U.S., Korea gives very special attention to each cattle. Each cattle has its own electronic ID registered in the national database which details shots, treatment history of each animal.
After thorough consideration, Kim’C Market picked Sulsung Farm as our Korean Hanwoo producer for our customers in the U.S. Sulsung Farm is located in Hoengseong County, best known for its Hanwoo cattle, where the environment is well-suited for cattle farming. Unlike other farms, Sulsung’s cattle have balanced marbling as they are raised on pasture and eat healthy grains. Roaming free on large land, dining well under the care of experienced management, science shows the cattle at Sulsung Farm have low stress levels, resulting in happy cattle.
Sulsung is one of the two farms that Hyundai Department Store (현대백화점), a highly selective curator, picked as its supplier. Orga (올가), the most prominent organic food retailer chain in Korea, recognized Sulsung’s animal well-being program. Sulsung Hanwoo takes no antibiotics, no hormone shots, and are naturally raised.
Hanwoo beef is considered a cultural icon in Korea, used in traditional foods, popular holiday dishes, or as a special-day gift to show respect and love - highly regarded when gifting for Parent's Day. As Hanwoo is available only in Korea, this is common that Koreans living in the U.S. send this gift to their loved ones in Korea. Order through Kim’C Market and we will take care of everything. Delivery is completed usually within three business days, and you will be notified once the gift set is delivered. Send your love to your loved ones in Korea.