If you were to ask our curators at Kim’C Market to name a grain that defines our quality standards, Golden Queen III would undoubtedly be at the top of the list. It is one of our most loved varieties, often serving as the perfect introduction for those new to the world of premium Korean single-origin rice. It is a grain that rarely fails to impress from the very first bite.
The magic starts long before the rice reaches the table. As I continue to explore the diverse landscape of Korean grains in my own kitchen, Golden Queen III revealed a sensory surprise in my kitchen that I didn’t expect. To my surprise, as soon as the water touched the grains for rinsing, I personally noticed a light yet distinct toasted Nurungji-like aroma rising from the bowl. It wasn’t just a faint scent; it was a nostalgic, savory perfume that filled my kitchen even before I turned on the cooker. For those looking to understand why Korean rice is undergoing a gourmet revolution, this variety is an essential starting point.

The Evolution of a Masterpiece: Why Version III?
The story of Golden Queen is a twenty-year journey of patience and precision led by Seedpia, a renowned South Korean private seed laboratory. Their mission was to develop a variety that combined the mysterious, potent fragrance of wild Himalayan rice with the refined texture of modern table rice. Through a dedicated aromatic lineage breeding program, they successfully captured this ethereal scent while maintaining superior culinary performance.
While earlier generations were groundbreaking prototypes, Golden Queen III stands as the refined result of this vision. It is a grain bred for visual elegance as much as flavor; the kernels are remarkably translucent with almost no "chalkiness" (white belly), resulting in a clean, sophisticated look when cooked. It also possesses exceptional resilience in the field, standing strong against environmental challenges to ensure a healthy harvest. This successful evolution is why Golden Queen III secured the Presidential Award at the 2024 Korea Excellent Variety Awards, solidifying its status as a premier choice for modern gourmets.
The Science of the Golden Ratio: Texture Meets Aroma
In the world of high-end Korean dining, the definition of a "perfect bowl" is often governed by a precise scientific balance. To achieve the ideal harmony of stickiness and tenderness, connoisseurs look for an amylose content below 20% and lower protein levels. Golden Queen III excels in these metrics, creating a "Semi-Glutinous" profile that offers a distinct texture.
With an amylose content of approximately 12.5%, Golden Queen III sits in the perfect middle ground between standard short-grain and glutinous rice. This results in a mochi-like, bouncy chew that feels far more luxurious than average white rice. Furthermore, its low protein content (approx. 6%) is closely associated with a softer, glossier cooked texture. Because lower protein allows for better hydration, the rice stays tender long after it has left the cooker. While average rice may lose its appeal as it cools, Golden Queen III retains its pleasant texture and signature chewiness longer than most varieties, making it an excellent choice for premium lunch boxes or Jumeok-bap (rice balls). The signature toasted Nurungji and popcorn scent is naturally released during the cooking heat, coating the glossy surface of each grain in a rich, savory aroma.

Nurtured by the Maritime Climate of the West Coast
To truly appreciate this grain, one must look toward Seosan, a region located on the western coast of the Korean peninsula. For those unfamiliar with Korean geography, the west coast is famous for its vast reclaimed tidal soil environments. Here, the fields are influenced by the unique coastal maritime conditions, characterized by mineral-rich breezes and favorable temperature shifts.
This environment provides the rice with a complex nutrient profile and a deep, savory sweetness. To protect this delicate terroir, the farmers in Seosan utilize low-pesticide methods and rigorous lab testing for safety. When you open a bag of Golden Queen III, you are receiving a product that reflects the integrity of the western coast and the fertile earth of Seosan—a purity that Kim’C Market stands by.
The Kim’C Standard: Freshness as an Ingredient
The soul of aromatic rice is delicate. The precious natural oils that produce that magnificent toasted aroma are best preserved within the outer husk; once milled, these aromatic compounds begin to oxidize. This is why freshness is the most critical "hidden ingredient" for any premium rice. A bag of Golden Queen III sitting on a grocery shelf for months cannot deliver its full sensory potential.
At Kim’C Market, we treat freshness as a priority. We focus on milling only after orders are placed, ensuring those delicate aromatic oils and the grain's natural moisture are at their peak when they reach your kitchen. Opening a bag of our freshly milled rice is an experience in itself—a burst of fragrance that proves why we are so passionate about this variety.

Finding your favorite rice is a small discovery that changes your daily life. Golden Queen III is the variety that has converted many of our customers into true rice enthusiasts. If you crave a bowl that offers a satisfying, mochi-like chew and a fragrance that turns a simple meal into a celebration, this is your answer. We invite you to experience the very best of the Korean harvest, delivered fresh to your table.
→ Shop: Discover the Captivating Aroma of Golden Queen III
FAQ
How does the fragrance of Golden Queen III transform the overall dining experience?
It elevates a simple daily meal into a multi-sensory journey. While most rice stays in the background, Golden Queen III commands attention from the moment the steam rises, filling your home with a rich, toasted aroma. This fragrance doesn't mask other flavors; instead, it provides a savory foundation that completes the meal, making even the simplest side dishes feel special.
Why is "Low Protein" important for rice quality?
Lower protein content is generally associated with a softer and more tender cooked texture. In Golden Queen III, this low protein level ensures the grains stay glossy and sweet. It also helps the rice maintain its chewiness and moisture longer than average rice, even after it has cooled.
How is the texture of Golden Queen III different from standard "Sticky Rice"?
While standard short-grain rice is fluffy and "Sticky Rice" (glutinous rice) is dense, Golden Queen III is "Semi-Glutinous." With an amylose content of around 12.5%, it offers a satisfying, mochi-like chewiness without the heavy clumping of pure glutinous rice.
How should I store it to keep the scent and moisture alive?
Aromatic oils and moisture are delicate. To preserve that signature "fresh-milled" fragrance and bouncy texture, we strongly recommend storing your rice in an airtight container in the refrigerator immediately after purchase. This prevents the natural oils from oxidizing and keeps the grains at their sensory peak.
Explore the Rice Guide Series
Vol. 1: Saechungmu: The Chef’s Secret for Perfect Texture
Vol. 2: Samkwang: The Radiant Presence of a Masterpiece
Vol. 3: Golden Queen III: The Captivating Aroma of Freshly Milled Rice